July 25, Tianjin, China — Ciitto motor and drive division from Xiamen Tungsten Co., Ltd. and SEW officially signed a strategic cooperation agreement, marking a major step forward in driving innovation across the motor and drive integration landscape. The agreement was signed by Mr. Zhong, Deputy Party Secretary and Executive Vice President of Xiamen Tungsten, and Mr. Shen, General Manager of SEW’s Guangzhou and Foshan branches. Senior leadership and core teams from both companies witnessed the signing ceremony.
During the event, Mr. Zhong emphasized that through previous technical exchanges and on-site evaluations, the two companies had identified highly complementary strengths in rare earth magnetic materials, gear reducer technologies, and high-efficiency motor solutions, especially in permanent magnet synchronous motors (PMSM) and servo motors. These technologies are increasingly critical for advancing smart drive systems and industrial automation.
Mr. Shen highlighted that the partnership represents a strategic decision aimed at mutual growth and sustainable development. He expressed SEW’s eagerness to work closely with Xiamen Tungsten to explore innovative cooperation models in PMSM and VFD (variable frequency drive) applications, and to jointly support energy-efficient motor technologies in key sectors.
According to the agreement, both sides will follow the principles of “complementary advantages and collaborative innovation” to deepen cooperation in magnetic material development, motor control systems, and VFD-driven motion control. This includes close collaboration on the design and implementation of servo motor and PMSM + VFD integration solutions tailored to high-demand industrial scenarios.
The alliance aims to foster industrial automation progress and facilitate technological upgrades in smart motor systems, helping both companies expand their influence in domestic and international markets. Together, Xiamen Tungsten and SEW will build a long-term, full-spectrum strategic partnership that contributes to the next generation of high-performance drive systems.
